WPS Media - What We Do
WPS Media's services cover a wide gamut of marketing activities.
With a firm foundation in journalism, most of the company's activities centre on well-written and highly specialised editorial. It's this carefully crafted wording that forms the basis of the marketing campaigns we plan for our clients.
We have highlighted below four important areas of our work.
Press Release Writing & Distribution
WPS Media's directors are trained journalists. They understand what other journalists want to read in a press release. Our press releases are always written with 'ease of use' in mind. There's no waffle, the 'news' is always presented in a way that requires little or no editing, the format is always 'cut and paste' simplicity and images are always available to journalists in high and low res, downloadable 24 hours a day from our Newsfeed UK website.
WPS Media has an intimate and long-standing knowledge of the photo imaging industry with managing director, Darron Hartas, having first trained as a photojournalist, ran a photography studio, edited and published photo magazines and set up a number of editorial-based photo websites and newsletters. Both he and his fellow director 'PR Pete' are well-known and trusted for their understanding of journalists' needs and the editorial quality and efficiency WPS Media provides.
With our public relations and press release writing services, WPS Media offers a realistic approach to gaining 'free' publicity via the trade magazines. Editorial coverage is always more effective than advertising on a like for like basis, so the more editorial coverage a company can achieve for the target market, the better. This is always the goal for our clients.
Newsletter Writing, Design & Distribution
We have found that the most effective way of band building and generating goodwill that will lead to better sales, is through regular communication with your target market in the form of an eNewsletter. We specialise in setting up your eNewsletter campaigns from scratch. We help you establish your mailing list (current and potential clients), write the 'news' and other content for your newsletter, style it up into your own branded 'look' and distribute the newsletter using our own dedicated mailing server. We have a high-integrity mailing system, meaning that all of our broadcasts include an easy way for the recipient to 'opt out' of future mailings. It is most unlikely that our newsletters are blocked by spam filter services and as a testament to the quality of our service, our unsubscribe rate is virtually nil.
If you don't keep in regular contact (preferably monthly) with your existing customers, then you are missing out on sales opportunities! If you are also using our PR services, then the creation of eNewsletters is a natural next step. We work with you to offer ideas on interesting content that will engage the reader. Stories not too long, click through to further information, interesting stats, eye catching graphics, perhaps a free to enter competition - all add up to a publication that the reader will look forward to receiving and reading.
Websites That Work
It's all well and good having a website, but is it doing its job? Quite often we find that sites are set up by one division of a company that doesn't really understand what you are trying to achieve. Then it's not updated quick enough when new products and services are launched and this results in frustration with clients and potential customers.
Many companies use outside web agencies to update their website. More often than not the agency has little knowledge of the photo imaging industry. This can often lead to content and contextual inaccuracies that lead to embarrassing amendments after being spotted by a customer.
With our experienced design staff and experience with 'getting the right message across' we advise on how to create websites 'that work' for your company. For example, can visitors easily find what they are looking for? Is there an easy to use and comprehensive search facility? Are all your products online and up to date? These are just a few of the challenges we are often faced with when advising on a website's redesign.
Simple things are often overlooked and the goal of most websites is to help generate a sale, so we always work with that in mind. Of course, along the way, we'll integrate your PR and Newsletter activities into the site, so everything is part of a co-ordinated marketing campaign.
Effective Social Media Campaigns
At WPS Media we like to try and make things as easy as possible for our clients.
Within the past five years, the importance of creating and maintaining a social personality for your business has become nothing less than essential, with potential clients now using sites like Facebook and Twitter to find out what your company is really like.
'What do I want my Facebook to say about my business,' and 'How am I going to use it as a marketing tool'? are important questions to ask yourself when venturing into the world of Social Media.
But what can be great about Social Media can also bring problems. Within a company a member of staff needs to be delegated to handle your social media channels which can become time-consuming. Time spent planning social media campaigns can take away from everyday tasks and as a result, start to affect your businesses productivity.
WPS Media has a wealth of knowledge when it comes to setting up businesses with social identities. Social Media is a great way of communicating with your existing clients and generating new ones, and WPS Media do this by constantly feeding audiences thought-provoking articles and news relating to their clients as a means of maintaining that all important client-customer relationship.
At the same time, WPS Media are also able to come up with new and effective ways to publicise product launches and drive publicity through creating and managing competitions, communicating with existing customers and publicising your business through many of our own Social Media channels. At present, WPS manage social media channels for Two heads Design, Fujifilm Photo Imaging UK, ChooseFilm.com and the Save the Photographers Campaign.
We would be delighted to arrange a meeting to discuss your social media requirements.
Other Marketing Services
Some of our other services include: the setting up and running of competitions and awards, Press Packs for Trade Shows, PR photography and video coverage of events, market research, web and email hosting and spam filtering, full service design for brochures, leaflets, re-branding, etc. database management and data processing, custom programming. In fact, if it comes under the 'marketing' umbrella, we've probably done it before or know someone who can, so just ask us!
