 WPS Media's Publicity Guide
to Focus on Imaging 2012
Welcome to WPS Media's publicity guide to Focus on Imaging 2012. Here you'll find useful tips, ideas and strategies on how to utilise mediums such as social media, publicity materials and online content to ensure you get the most out of your company's PR and Marketing in preparation for the Show.
Having written for, edited and published a number of photo magazines, we have a very good idea of what the journalists are looking for. Once you know how a journalist 'thinks' you can stay one step ahead in your PR strategy!
We've split these tips down into a number of broad categories and, more than ever before, we recommend that you 'get social' and embrace the wonderful Social Networking and Blogging opportunities now available.
 Social Media
- Download the free Focus App, available from iTunes.
- Follow/Like the main photo magazines on your Facebook and Twitter accounts and re-post any interesting news pieces.
- Boost your company's 'likes' and 'followers' by placing clickable Facebook and Twitter logos and the bottom of your emails, newsletters and website.
- Keep up to date with Focus happenings by signing up to Google Alerts, a free service that sends you updates from Google Search results about any topic you're interested in tracking.
- Get accustomed with any Focus on Imaging Forum threads to find out what everyone is saying in preparation for the Show.
- Searching the hash-tag #focusonimaging on Twitter is also a great way to meet people who will be attending and see what they are talking about.
- During the Show keep making postings on how things are going, especially if you receive good feedback on any of your products or take a large order.
Get Your Name Out There
 Contact Show Organiser Mary Walker at info@focus-on-imaging.co.uk to receive a Focus on Imaging logo which you can then place on your marketing materials such as brochures, leaflets, website and posters. - Get in touch with editor Deidre Thackery on 0207 9338988 to potentially have your news stories featured in the Focus Daily, the newspaper that will be running throughout the course of the Show.
- To feature in the News section of the Focus on Imaging website, send your news pieces to jonathanb@focus-on-imaging.net
- Advertise your trade show attendance to your existing and potential customers through direct or email campaigns, and publicise the show in appropriate publications through press releases. If you have a website, include information on it about your stand at Focus.
- Once at the Show, use a PowerPoint (or similar) presentation on your stand to draw attention to passer's by.
Press Packs
 Always have press information available in the Press Room at the Show. Your 'Press Pack' should ideally contain the following elements - a printed summary page of its content, printed press releases relating to new products and advances with your business and a CD containing high and low-res images of new products as well as MS Word versions of your releases.- Also include any brochures or leaflets on the most interesting new products.
- You may also wish to include a free sample or a small gift within your Press Pack - it won't go unnoticed!
- Make sure that there are clear contact details for your PR representative including mobile number, availability and your stand number.
- Be sure to hand-deliver your press packs on the day of (or the day before) the Show; having your packs delivered by a courier runs the risk of them getting lost!
- The first thing journalists often do on arrival at the Show is head for the Press Room and sift through the Press Packs that await them, so make sure they are on display BEFORE 10am on Sunday. The Press Room will be available for exhibitors to drop off their packs from Saturday 3rd March. Press Room contact this year is Jonathan Briggs (07985 098772).
 Blog, Blog, Blog
- Identify 2-3 blogs that specialise in the products/services you offer and get into the habit of regularly reading the content and participating in the discussions. Offer advice.
- Once you've spent some time on other blogs and have participated in discussions, consider reaching out to the blog owners and asking whether they'd allow you to guest post an article on their blog. Alternatively, ask if they would consider guest posting on your blog.
We hope you have found this guide useful. It's not exhaustive, but might have given you a few extra ideas. If you'd like help with your publicity or more generalised marketing or online requirements, please feel free to contact us to discuss.
  Darron Hartas
Managing Director
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